The Mayor of London, Boris Johnson, rode the famous London produced bike on the spectacular roof terrace of the Indigo hotel, 30 stories above the Bund上海花千坊. It was the Mayor’s second stop on a six day trade mission to China focused on trade, investment, higher education and tourism, both between London & China, and vice-versa.
Boris Johnson, said:
Consul General, Brian Davidson commented:
The media coverage of this Shanghai GREAT event is a success in both traditional media and social media, reaching a TV audience in the 10s of millions, hitting the front covers of two local daily newspapers. On the Consulate’s weibo account alone this GREAT event reached out to an estimated 3 million people爱上海419论坛. It is the first time that GREAT branding has appeared on the Front page of two influential local newspapers (Oriental Morning Post and Metro Express), with a potential visibility rating of 65.5 million in total.上海品茶工作室
The GREAT Britain campaign is the Government’s most ambitious international marketing campaign ever and showcases the very best of what Britain has to offer in order to encourage the world to visit, study and do business with the UK爱上海龙凤419. It is part of the Prime Minister’s ‘global race for growth’ and supports the UK’s Olympic Legacy programme.
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